The cryptocurrency provider Binance will be the official cryptocurrency sponsor of four championships regulated by the Brazilian Football Federation (CBF).
"Sport is an important driver for inclusion in society. Since football is strongly linked to Brazilian identity and culture, our partnership with CBF is important to increase the adoption of cryptocurrencies and have a positive impact on us. Users, the cryptocurrency and blockchain community and society as a whole in Brazil", said Changpeng Zhao, CEO and founder of Binance.
Binance Invests in Brazil
Binance announced in March that they had signed a Memorandum of Understanding to buy Simpaul Investimentos, a Brazilian stockbroker. In order to function, the operation must be approved by regulatory authorities, mainly Brazil's central bank.