More than half of European families now have an interest in cryptocurrencies. European families who see cryptocurrencies as a viable savings and investment option have diverse demographics. Despite the high volatility of the crypto market, new crypto investors are constantly increasing. More people want to enter this growing market and are investing in crypto.
NFTs Have a Big Impact
The success of the Memecoin culture and adoption of NFTs is huge. The survey by Kantar shows that 55% of respondents are crypto investments. 70% of respondents see cryptocurrencies as a source of support for their families.
